Fahad HOct 9, 20173 min readApple’s anti-tracking tool restricts Facebook’s ability to follow people around the webTwo years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...
Fahad HOct 9, 20173 min readApple’s anti-tracking tool restricts Facebook’s ability to follow people around the webTwo years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...
Fahad HOct 5, 20171 min readFacebook tests augmenting article links with publisher info from WikipediaFacebook is continuing its efforts to give people more context about what they read on the social network as part of an attempt to stem...
Fahad HOct 5, 20171 min readFacebook tests augmenting article links with publisher info from WikipediaFacebook is continuing its efforts to give people more context about what they read on the social network as part of an attempt to stem...
Fahad HOct 4, 20173 min readWith Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad bizA newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...
Fahad HOct 4, 20173 min readWith Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad bizA newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...
Fahad HSep 29, 20174 min read5 metrics to measure the success of Facebook videoshighest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...
Fahad HSep 29, 20174 min read5 metrics to measure the success of Facebook videoshighest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...
Fahad HSep 26, 20172 min readFacebook’s 2-year NFL deal for Watch shows includes sharing ad revenueFacebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...
Fahad HSep 26, 20172 min readFacebook’s 2-year NFL deal for Watch shows includes sharing ad revenueFacebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...
Fahad HSep 26, 20172 min readFacebook spins off ‘messages’ as standalone ad objective to boost Messenger botsEvery month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...
Fahad HSep 26, 20172 min readFacebook spins off ‘messages’ as standalone ad objective to boost Messenger botsEvery month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...
Fahad HSep 26, 20171 min readHow Valassis used bots on Facebook Messenger to drive offline auto salesBots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...
Fahad HSep 26, 20171 min readHow Valassis used bots on Facebook Messenger to drive offline auto salesBots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...
Fahad HSep 25, 20172 min readInstagram hits 2 million monthly advertisers, doubling in six months (again)For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...
Fahad HSep 25, 20172 min readInstagram hits 2 million monthly advertisers, doubling in six months (again)For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...
Fahad HSep 22, 20173 min readFacebook will measure how its ads compare against, complement TV campaignsFacebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...
Fahad HSep 22, 20173 min readFacebook will measure how its ads compare against, complement TV campaignsFacebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...
Fahad HSep 21, 20172 min readMessenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFsFacebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will...
Fahad HSep 21, 20172 min readMessenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFsFacebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will...
