Fahad HDec 14, 20172 min readPeople have held 17B video chats on Messenger so far in 2017Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
Fahad HDec 14, 20172 min readPeople have held 17B video chats on Messenger so far in 2017Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
Fahad HDec 13, 20172 min readFacebook ads can now link to brands’ WhatsApp accountsFacebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
Fahad HDec 13, 20172 min readFacebook ads can now link to brands’ WhatsApp accountsFacebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
Fahad HDec 11, 20175 min readKnowing your audience better is your competitive advantage: A case studyPaid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
Fahad HDec 11, 20175 min readKnowing your audience better is your competitive advantage: A case studyPaid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
Fahad HDec 8, 20171 min readFacebook will (finally) shift to viewable-only organic reach counts for Pages next yearFotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...
Fahad HDec 8, 20171 min readFacebook will (finally) shift to viewable-only organic reach counts for Pages next yearFotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...
Fahad HDec 7, 20172 min readInstagram’s standalone Direct app can be its version of Snapchat’s new friends-only tabA week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....
Fahad HDec 7, 20172 min readInstagram’s standalone Direct app can be its version of Snapchat’s new friends-only tabA week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....
Fahad HDec 5, 20172 min readInstagram now lets brands feature Stories Highlights on their profile pagesInstagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Fahad HDec 5, 20172 min readInstagram now lets brands feature Stories Highlights on their profile pagesInstagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Fahad HDec 1, 20173 min readFacebook’s pre-roll ad test will only run in Watch, not News FeedDespite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Fahad HDec 1, 20173 min readFacebook’s pre-roll ad test will only run in Watch, not News FeedDespite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Fahad HNov 30, 20172 min readInstagram’s business profiles are being used by more than 25 million marketersMore businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to...
Fahad HNov 30, 20172 min readInstagram’s business profiles are being used by more than 25 million marketersMore businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to...
Fahad HNov 30, 20172 min readFacebook halts advertisers from using targeting to exclude racial groupsTell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...
Fahad HNov 30, 20172 min readFacebook halts advertisers from using targeting to exclude racial groupsTell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...
Fahad HNov 29, 20172 min readForecast: US display advertising to grow 70% by 2021, with social and mobile driversForrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...
Fahad HNov 29, 20172 min readForecast: US display advertising to grow 70% by 2021, with social and mobile driversForrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...
