People have held 17B video chats on Messenger so far in 2017
Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
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People have held 17B video chats on Messenger so far in 2017
Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
Facebook ads can now link to brands’ WhatsApp accounts
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
Facebook ads can now link to brands’ WhatsApp accounts
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
Knowing your audience better is your competitive advantage: A case study
Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
Knowing your audience better is your competitive advantage: A case study
Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....
Instagram now lets brands feature Stories Highlights on their profile pages
Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Instagram now lets brands feature Stories Highlights on their profile pages
Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Facebook’s pre-roll ad test will only run in Watch, not News Feed
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Facebook’s pre-roll ad test will only run in Watch, not News Feed
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Instagram’s business profiles are being used by more than 25 million marketers
More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to...
Instagram’s business profiles are being used by more than 25 million marketers
More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to...
Facebook halts advertisers from using targeting to exclude racial groups
Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...
Facebook halts advertisers from using targeting to exclude racial groups
Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...
Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers
Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...
Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers
Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...
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