Fahad HFeb 23, 20181 min readReport: Facebook leads other platforms for app-install ROI in performance indexAccording to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
Fahad HFeb 23, 20181 min readReport: Facebook leads other platforms for app-install ROI in performance indexAccording to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
Fahad HFeb 22, 20182 min readFacebook is removing 20 outdated, redundant ad metrics; adding methodology labelsFacebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...
Fahad HFeb 22, 20182 min readFacebook is removing 20 outdated, redundant ad metrics; adding methodology labelsFacebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...
Fahad HFeb 21, 20183 min readMeasuring real-world foot traffic results from 3 quick-service restaurant campaignsTo get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...
Fahad HFeb 21, 20183 min readMeasuring real-world foot traffic results from 3 quick-service restaurant campaignsTo get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...
Fahad HFeb 20, 201811 min readWhy hacking social media algorithms is a losing strategyThousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...
Fahad HFeb 20, 201811 min readWhy hacking social media algorithms is a losing strategyThousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...
Fahad HFeb 20, 20181 min readBelgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rulordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Fahad HFeb 20, 20181 min readBelgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rulordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Fahad HFeb 19, 20181 min readFacebook to use US mail to try and prevent future election meddlingLast week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...
Fahad HFeb 19, 20181 min readFacebook to use US mail to try and prevent future election meddlingLast week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...
Fahad HFeb 15, 20182 min readVimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catchVimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...
Fahad HFeb 15, 20182 min readVimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catchVimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...
Fahad HFeb 14, 20183 min readFacebook’s fight against spam and clickbait and what it means for advertisersIt is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...
Fahad HFeb 14, 20183 min readFacebook’s fight against spam and clickbait and what it means for advertisersIt is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...
Fahad HFeb 13, 20182 min readFacebook will create a section for ‘hard news video’ within WatchSince joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
Fahad HFeb 13, 20182 min readFacebook will create a section for ‘hard news video’ within WatchSince joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
Fahad HFeb 12, 20182 min readA final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ contentConsumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
Fahad HFeb 12, 20182 min readA final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ contentConsumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
