Report: Facebook leads other platforms for app-install ROI in performance index
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
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Report: Facebook leads other platforms for app-install ROI in performance index
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...
Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns
To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns
To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...
Why hacking social media algorithms is a losing strategy
Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...
Why hacking social media algorithms is a losing strategy
Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...
Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rul
ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rul
ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Facebook to use US mail to try and prevent future election meddling
Last week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...
Facebook to use US mail to try and prevent future election meddling
Last week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...
Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...
Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...
Facebook’s fight against spam and clickbait and what it means for advertisers
It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...
Facebook’s fight against spam and clickbait and what it means for advertisers
It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...
Facebook will create a section for ‘hard news video’ within Watch
Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
Facebook will create a section for ‘hard news video’ within Watch
Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
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