Facebook’s new Custom Audiences permission tool will require user consent confirmation
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...
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Facebook’s new Custom Audiences permission tool will require user consent confirmation
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...
How to turn video into sales: SMX West recap
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...
How to turn video into sales: SMX West recap
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targe
On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months....
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targe
On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months....
Facebook’s removing third-party targeting data: What marketers need to know
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...
Facebook’s removing third-party targeting data: What marketers need to know
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...
Instagram makes Stories advertising easier with automatic full-screen support
Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it...
Instagram makes Stories advertising easier with automatic full-screen support
Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it...
Report: Facebook on lobbyist hiring spree
As Facebook CEO Mark Zuckerberg considers whether to testify before a Senate committee next month, Facebook is reportedly adding...
Report: Facebook on lobbyist hiring spree
As Facebook CEO Mark Zuckerberg considers whether to testify before a Senate committee next month, Facebook is reportedly adding...
Advertisers didn’t leave YouTube, and they won’t leave Facebook
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying...
Advertisers didn’t leave YouTube, and they won’t leave Facebook
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying...
Facebook’s local news prioritization in News Feed now rolling out globally
In January, Facebook committed to surfacing more localized news within the News Feed. This announcement came on the heels of a major News...
Facebook’s local news prioritization in News Feed now rolling out globally
In January, Facebook committed to surfacing more localized news within the News Feed. This announcement came on the heels of a major News...
Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
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