Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
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Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and a...
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and a...
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...
WhatsApp ads are coming: Will advertisers start buying?
In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
WhatsApp ads are coming: Will advertisers start buying?
In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Open through February 2019. The stores are located in The Market area of Macy’s in the following cities: New York, San Francisco,...
Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Open through February 2019. The stores are located in The Market area of Macy’s in the following cities: New York, San Francisco,...
Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
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