Fahad HDec 26, 20183 min readInstagram CPCs, CPMs drop as click-throughs continue to climbInstagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...
Fahad HDec 26, 20183 min readInstagram CPCs, CPMs drop as click-throughs continue to climbInstagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...
Fahad HDec 26, 20185 min readFacebook’s year of apologies (to marketers)To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Fahad HDec 26, 20185 min readFacebook’s year of apologies (to marketers)To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Fahad HDec 21, 20184 min readInitiative CEO calls out Facebook, says he’s advising clients to pull adsMat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...
Fahad HDec 21, 20184 min readInitiative CEO calls out Facebook, says he’s advising clients to pull adsMat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...
Fahad HDec 19, 20182 min readWhy every multi-store brand needs a ‘localized social marketing’ strategyMost commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes...
Fahad HDec 19, 20182 min readWhy every multi-store brand needs a ‘localized social marketing’ strategyMost commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes...
Fahad HDec 19, 20182 min readFacebook’s ‘Clear History’ feature delayed until spring 2019During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
Fahad HDec 19, 20182 min readFacebook’s ‘Clear History’ feature delayed until spring 2019During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
Fahad HDec 19, 20184 min readNYT report on Facebook’s data deals won’t sway advertisers, say media buyersLate Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...
Fahad HDec 19, 20184 min readNYT report on Facebook’s data deals won’t sway advertisers, say media buyersLate Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...
Fahad HDec 13, 20182 min readFacebook expands Ad Breaks to 14 more countries, launches Watch globally on desktopFacebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
Fahad HDec 13, 20182 min readFacebook expands Ad Breaks to 14 more countries, launches Watch globally on desktopFacebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
Fahad HDec 11, 20181 min readFacebook starts testing ads in search resultsFacebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Fahad HDec 11, 20181 min readFacebook starts testing ads in search resultsFacebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Fahad HDec 11, 20183 min readMarketers say Time Well Spent movement isn’t influencing social media plansFeatures like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Fahad HDec 11, 20183 min readMarketers say Time Well Spent movement isn’t influencing social media plansFeatures like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Fahad HDec 7, 20185 min readFacebook missteps highlight what happens when you can’t trust platform metricsFacebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Fahad HDec 7, 20185 min readFacebook missteps highlight what happens when you can’t trust platform metricsFacebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
