Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...
top of page
Search
Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...
Facebook’s year of apologies (to marketers)
To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Facebook’s year of apologies (to marketers)
To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...
Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...
Why every multi-store brand needs a ‘localized social marketing’ strategy
Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes...
Why every multi-store brand needs a ‘localized social marketing’ strategy
Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes...
Facebook’s ‘Clear History’ feature delayed until spring 2019
During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
Facebook’s ‘Clear History’ feature delayed until spring 2019
During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...
Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
Facebook starts testing ads in search results
Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Facebook starts testing ads in search results
Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Marketers say Time Well Spent movement isn’t influencing social media plans
Features like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Marketers say Time Well Spent movement isn’t influencing social media plans
Features like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
bottom of page