Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
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Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Facebook Page owners will soon be able to participate in Groups
Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...
Facebook Page owners will soon be able to participate in Groups
Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...
Facebook Pages will soon be able to respond to Instagram Direct messages
FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...
Facebook Pages will soon be able to respond to Instagram Direct messages
FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...
How could Facebook’s use of blockchain affect marketing and advertising?
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
How could Facebook’s use of blockchain affect marketing and advertising?
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
Facebook will show users the agencies, partners involved in Custom Audience targeting
Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their...
Facebook will show users the agencies, partners involved in Custom Audience targeting
Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their...
Reports: Instagram advertisers stay loyal, keep spending more
Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...
Reports: Instagram advertisers stay loyal, keep spending more
Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...
Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
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