
Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...

Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views
With 1.9 billion views, Tasty — the force behind those “snack-sized” recipe videos filling your Facebook feed — is one of two BuzzFeed...

Chewbacca Mask viral video drives sales for Kohl’s, others
Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed...

Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...

How Instagram is winning brands’ video budgets despite “controversial” sales strategy
Neirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...

Facebook’s paid Live deal terms restrict publishers from selling sponsored streams
If you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your live streams right...

Social Video Chart: Your at-a-glance guide to 7 major platforms
It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an...

Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform
According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and...

14 times Facebook has tried to be Snapchat
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

Facebook adds TRP buying features for brands extending TV ads to mobile
Advertisers can target the same Nielsen designated market areas in the US that their TV buys are reaching and select dayparts in...

Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row
For the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube,...

Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook
Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality...

BuzzFeed’s exploding watermelon video proves Facebook Live is no joke
Since the broadcast five days ago, more than 10 million people have watched BuzzFeed’s exploding watermelon experiment. Filmed with...

Facebook puts the spotlight on Live with rare Hollywood event
Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...

Facebook expands Live video, will put it front and center in mobile app
In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live. The company...

Facebook video metrics add richer day-by-day data
Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with...

Top 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1
Of those 37.6 billion video views, BuzzFeed Tasty pulled 1.9 billion, ranking No. 1 for the third month in a row. While still at the top...

Live Streaming Video Survey Finds 44% Of Brands Have Produced Live Video & 20% Plan To
In an attempt to establish a benchmark for live stream video usage by businesses, Brandlive, whose client list includes major brands like...

Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video
Twin Design / Shutterstock.com Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary...
























