
Facebook changes some measurements for Pages’ organic videos
If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...

Video ads for direct response: What’s the best length?
there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...

Video: See how Facebook inserts mid-roll ads in non-live videos
Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.”...

Why longer Facebook Live streams mean more engagement
In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...

Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...

Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
Image by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...

Facebook turns sound on by default in videos, debuts TV apps
Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

Facebook opens itself to measurement audit, gives brands more control over video ad buys
In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

Instagram won’t fix Facebook’s ad load dilemma yet, but video might
For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...

Facebook opens its ad network’s video ads to independent viewability checks
After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...

Facebook updates News Feed algorithm to focus on video completion rates
As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook...

Square launches ‘For Every Kind of Dream’ brand campaign with powerful film about refuge
Square has launched a new brand campaign, a series of films highlighting small business success stories. The series is called “For Every...

Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
The spot is a departure from the brand’s Super Bowl 50 ad which was a joint campaign between the web development platform and the “Kung...

Facebook will let Pages broadcast live videos from desktop web
If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On...

Facebook’s mid-roll video ads will be limited to 15 seconds
Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the...

Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than doub
The video analytics platform ranked the top 10 brands in 2016 based on how often a brand’s video content was shared versus the number of...

The state of direct response video on Facebook
Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of...

2016: The Year in Social Media
Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading...

Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
Image by Adobe Tubular Labs released its monthly top 10 list of the most watched video creators for November, showing very little had...
























