Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...

A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the...

Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing...

Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network....

You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content...

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action....

Facebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...

Virtual reality has largely remained stuck in the future, posing a dilemma for marketers. But Facebook-owned VR company Oculus is...

highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...

Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...