Facebook is launching new options for brands to have more control over their video ad campaigns with the release of ThruPlay video ads...

Facebook is extending Ad Breaks to 21 more countries spread across Europe, Central and South America and Asia. Facebook is also rolling...

Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a...

New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed...

Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers...

Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five...

blog post on Wednesday. Facebook first mentioned plans for the tools in July; its Creative Shop team unveiled a framework called Create...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta...

Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...

Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live...

After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the...

Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new...

Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...

Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...

Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t...

Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger...

Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded...

In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social...

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average...