
Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October
Oh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...

Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise
It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...

Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s
We may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...

Top 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3
The Tonight Show starring Jimmy Fallon — a newcomer to the list — made an impressive debut at No. 3. The Tonight Show and Now This News...

Watch Out, YouTube: Facebook Is Finally Building A Video Hub
Facebook video is finally getting a home. Up to now, the social network has been content to let its users bump into video on the News...

Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign
In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...

Facebook Brings 360-Degree Video To The News Feed
Facebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...

Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pull
They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...

Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...

Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views
The site’s flagship brand, BuzzFeed Video, won the most video views, at 772 million, earning it the top spot on Tubular’s top ten list of...

Facebook Adds Support For Third-Party Verified Viewable Impression Bidding
Twin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...

Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
Facebook has loosened the reins on its live streaming video feature, today giving access to people with verified profiles. Facebook...

Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
To evaluate engagement data for Super Bowl XLIX video ads that aired during the big game, Unruly polled 1,200 people. On average, 38...

Facebook Signals That It Will Start Cracking Down On Video Piracy
Facebook’s meteoric growth in video — from afterthought to more than 4 billion daily views in less than a year — has come with some...

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Cat
The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

Top 10 Video Creators In July: BuzzFeed Video Still Most Popular Across All Platforms
Based on the most watched creator videos across all platforms and devices, Tubular’s numbers show BuzzFeed Video, BuzzFeed Food and WWE...

Reaction To Its Facebook Video Inspires VW To Create Baby Stroller With Automatic Brakes
Back in April, VW Netherlands posted an ad on Facebook featuring vehicle owners who wondered why other items — such as strollers, bikes,...

Facebook Defends Its 3-Second Video View Standard
A Facebook product manager has defended the social network’s use of three seconds as the standard for what constitutes a video view. In a...
























