Fahad HDec 5, 20132 min readFrom Facebook: Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy AdsIt’s been no secret that Facebook’s Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted...
Fahad HNov 7, 20131 min readFacebook Drops The Thumb, Intros New “Like” & “Share” ButtonsFacebook has given the thumbs down to its three-year-old “Like” button, introducing a new version that replaces the “thumbs up” symbol...
Fahad HNov 4, 20131 min readYouTube Narrowing Traffic Gap With Facebook [Study]The data come from How Much Media? 2013, a new report from the University of Southern California’s Marshall School of Business. The study...
Fahad HNov 4, 20132 min readFor The First Time Ever, Facebook Sees Decrease In “Young Teen” UsageThis caused a buzz that other networks like Snapchat, and (the Facebook owned) Instagram are gaining steam on the social giant....
Fahad HOct 30, 20132 min readFacebook: 20 Million Small Businesses Have Pages, Small Fraction Are AdvertisersThat’s the word from Facebook COO Sheryl Sandberg, who shared the data during today’s Q3 earnings call. The company’s report focused, as...
Fahad HOct 29, 20133 min readForrester Research Disses Facebook To Generate Coverage, Controversyopen letter to Mark Zuckerberg.” A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in...
Fahad HOct 21, 20131 min readFacebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers“Stories to Share” feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the...
Fahad HOct 17, 20131 min readStudy: 51% of Facebook Engagement Occurs On Mobile & Status On Paid Post Performance By TypeLast month ShopIgniter released their “Social Benchmark Report” that covered overall Facebook revenue & forecasting to in-depth post...
Fahad HOct 15, 20132 min readGoogle+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [ReportThat’s the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the...
Fahad HAug 27, 20132 min readFacebook Govt Data Requests Dominated By USreleased its Government Data Requests report, covering the first half of 2013. The country with the most requests by far is the US. India...
Fahad HAug 27, 20131 min readFacebook Driving More Than 2x Twitter Traffic To Parse.ly’s News ClientsThat’s according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web,...
Fahad HAug 15, 20131 min readYour Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks...
Fahad HAug 12, 20132 min readPopularity Pays: People Are 32% More Likely To ‘Like’ If There Is A Preexisting PositiveIt turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science...
Fahad HJul 25, 20133 min readFacebook Denies Claims Of User Dissatisfaction, Teen Disengagementreport asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that “94 percent of teen...
Fahad HJul 25, 20132 min readFacebook For Business: New Hub For Ad Education, Case Studiesbeat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only...
Fahad HJul 24, 20131 min readFacebook Has Almost 18 Million Business Pages, Adding 1M Per MonthThe 18 million figure counts as of the end of Q2 — June 30th. It represents a growth rate of about a million new pages each month over...
Fahad HJul 24, 20132 min readFacebook Beats Q2 Expectations, Mobile Climbs To 41 Percentannounced Q2 2013 revenues this afternoon. It beat analysts’ consensus expectations with $1.81 billion in total revenue. Ad revenue was...
Fahad HJul 22, 20131 min readFacebook Feature Phone App Crosses 100 Million ThresholdFacebook for Every Phone. It launched in July 2011 and was the product of the company’s acquisition of Snaptu. This morning, the company...
Fahad HJul 18, 20131 min readFacebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more...
Fahad HJul 18, 20132 min readGigya: Only 2 Percent Of Social Sharing Happens On Google+Despite a reportedly growing user base, Google+ isn’t popular when it comes to sharing content on social networks. A new report from...
