
Facebook Reports Month-Long “Discrepancy” In Reach & Engagement On Pages
If any Facebook Page administrators were wondering about iffy reach and engagement metrics for posts recently, Facebook quietly provided...

Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January
Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst...

For Major Brands “Engagement Has Plummeted” On Facebook
A new report from Facebook analytics provider Simply Measured finds consumer engagement with Facebook posts from a number of the top...

Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps
Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and...

Adobe Report: Focus On Photos, Video & Posting On Fridays For Better Facebook Results
We’ve already posted on the top headline from this week’s Adobe’s Social Intelligence Report — that Facebook advertising continues to...

Facebook Local Page Ratings Now Come With A Numerical Display
It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook,...

Facebook Is Testing A ‘Pages Popular In Your Area’ Feature
Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our...

The Drop In Facebook Page Reach Is All About The Competition
One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user...

Questions About The New Facebook Pages Layout? Facebook’s Got Answers.
Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of...

Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses
Managers of Facebook pages for agencies and large businesses take heart. Facebook is testing a new dashboard that seems to solve many...

Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds
Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than...

Report Says Facebook’s Organic Reach Will Hit Zero. Our Response? Of Course It Won’t.
A recent report from social@Ogilvy warns of a world with no organic reach for any brand pages where all brands have to pay to play....

How Facebook’s News Feed Now Lets Brands Ride The Coattails Of Other Brands
Facebook has announced a change today that means users will begin seeing posts about Facebook pages they follow, even if those posts are...

The Slipperiest Search Campaign Ever
There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people...

Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much
Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get...

Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons
Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit...

From Facebook: Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy Ads
It’s been no secret that Facebook’s Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted...

Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many...

Facebook Upgrades Post Scheduling From 12 Steps Down To 4 & Now Shows In Activity Log
All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky,...
























