
Facebook makes it easier for brands to cross-post videos produced by publishers
Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

Facebook is trying to make its coupon product, Offers, a bigger deal
Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...

Facebook’s changing the news feed again to make it more “informative”
Twin Design / Shutterstock.com It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is...

Facebook organic reach is down 52% for publishers’ Pages this year
Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number of people seeing the...

How Facebook is stepping up its whack-a-mole war against clickbait now
There’s a reason this article isn’t titled, “You’ll never guess how Facebook is fighting clickbait now.” Actually, two: 1) You probably...

Native videos posted by publishers’ Facebook Pages average 268% more shares than article links
Facebook execs already believe that people’s news feeds “will be probably all video” in five years. Maybe a lot sooner when it comes to...

Facebook’s testing another ad-free Pages design for desktop
The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that...

Facebook makes Pages’ organic reach in News Feed even more dependent on shares
It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important News Feed algorithm. And as is often the case that...

Facebook’s web app-like Canvas ads can now run as organic Page posts
Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the...

Facebook tests desktop Pages redesign that drops right-rail ads
After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that...

Facebook’s DeepText has “near-human” understanding of people’s posts
Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to...

Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...

Facebook exposes Page posts’ Reaction counts through new API
Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late...

Facebook drops branded content restrictions for publishers
Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...

Facebook Is Testing Ability To Search Within Page Posts
Facebook has made major improvements to search within the last year. Last year at this time, the company re-enabled searching within...

Facebook Offers New Response-Time & “Away” Messaging For Pages, Customer Management
This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes...

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small...

New: Facebook Is Rolling Out Verified Badges For Local Business Pages
Have a local business Page on Facebook? Soon you’ll be able to give your Page an official stamp of authenticity. Facebook today started...

Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of...
























