
Facebook will tell brands if the people clicking their ads actually made it to their sites
Just because Facebook has disclosed 10 measurement errors since last September doesn’t mean the company is shying away from providing...

Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the...

FAQ: Everything Facebook has admitted about its measurement errors
To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on...

Someone reposted your Page’s Facebook video? You can now take some of their ad $
Publishers, Page owners and video creators can now make some money when their copyrighted videos are reposted by other Facebook users....

Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

Facebook changes some measurements for Pages’ organic videos
If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...

Facebook expands branded content program, will mark posts as ‘paid’
For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to...

Facebook will let Pages broadcast live videos from desktop web
If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On...

Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences
Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...

Facebook Live Audio turns the social network into a radio broadcaster
Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday,...

Reserve with Google: Deeper booking integration through search and Maps
Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...

Facebook Live will spin up 360-degree streaming to match YouTube
National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live streaming back in April, and...

Facebook discloses new measurement errors, continues to hone its math
Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

How Facebook’s measurement errors have eroded marketers’ trust
Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly...

Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

Facebook adds new tools for local discovery and commerce
Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for...

Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...

What brands should know about Facebook’s new and upcoming average watch time metrics
You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...

Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...
























