
Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall
A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to...

On Facebook, viral reach for branded-content ads eclipses standard ads
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...

Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares
Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize...

Facebook lets people ‘snooze’ posts from Pages, others for 30 days
Facebook is giving people a way to put Pages on timeout. On Friday, Facebook rolled out a snooze button for people to temporarily stop...

Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....

Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...

Facebook will tell publishers, creators the top Pages that shared their videos
Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network....

Facebook will disable ‘Like’ button in third-party mobile apps
Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is...

Facebook rolls out polls for Pages across desktop, mobile
Twin Design / Shutterstock.com Brands can easily run informal focus groups on Facebook now. On Friday, Facebook rolled out a polling tool...

Facebook will show all the ads a Page is running & archive US federal election ads
Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will...

Marketers plan to test out Facebook Stories because why not
Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of...

Facebook tests removing organic Page posts from News Feed
Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely...

Facebook officially launches Explore Feed on desktop to boost Pages’ posts
Facebook has made it hard for Pages to get their posts in people’s News Feeds, from cutting organic reach in favor of paid distribution...

Facebook opens up Stories to Pages so that someone will use the feature
Facebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...

Facebook bans Pages sharing fake news from buying ads
Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly...

Facebook culls 17 types of posts that Pages can no longer boost as ads
Facebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more...

Facebook lets brands promote publisher & influencer posts as ads
After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...

Facebook bans advertisers, Pages that disguise links violating its rules
Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting...

Facebook will let brands target ads to people who RSVPed to their Pages’ events
Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the...
























