Facebook adds Stories, action buttons & more to redesigned mobile Pages
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their...
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Apps must now pass review process before getting access to Facebook’s Marketing API
Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended...
Facebook starts showing all ads a Page is running
Facebook is continuing its transparency efforts around Pages and ads, now including an “Info & Ads” section on Pages that list all ads...
Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words
Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it...
Facebook takes fight against fake news to more countries & ups machine learning efforts around
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company...
Facebook opens up Watch to creators & adds video features to take on YouTube
Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new...
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequence
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button
Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...
Using machine learning to get more value out of your Facebook campaigns
Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...
Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...
Facebook opens Authorization tab in Page settings for advertisers running political ads
Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an...
Three brands still killing it on Facebook
In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social...
What marketers need to know about Facebook’s updated Business Tools Terms
As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around...
Facebook pilots program to help creators build advertiser relationships & drive fan engagement
Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...
Facebook ends the Explore Feed less than 4 months after its launch
After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October,...
Facebook will create a section for ‘hard news video’ within Watch
Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week
Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...
Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts
Facebook is testing a Reddit-style downvoting option on comments on public Page posts, seemingly as a way to learn what qualifies as...
Facebook will prioritize local news while still de-prioritizing news overall
Weeks after Facebook announced that it would de-prioritize news from publishers in people’s News Feeds, the company continues to announce...
Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
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