In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands....

Stop me if you’ve heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to...

Facebook is quickly becoming the go-to source for news and an irreplaceable tool for media and reporters. Today, Facebook has announced a...

Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality...

Continuing its quest to improve the quality of content on users’ News Feeds, Facebook today announced changes that it said will reduce...

One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user...

There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks...

Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting...

It’s a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the...

From left, speakers from Nestle, 360i, Twitter & Facebook discuss social media Facebook keeps coming under fire that it’s harder for...

Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook,...

It seems like it was just one year ago today that Facebook was releasing their newest News Feed vision to the world. Oh wait, that’s...

Facebook has announced a change today that means users will begin seeing posts about Facebook pages they follow, even if those posts are...

Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get...

NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it’s only a test and involves one advertiser....

Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit...

reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD,...

It’s been no secret that Facebook’s Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted...

Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality...

Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may...