The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based...

Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely...

Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a...

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming...

Facebook is continuing its efforts to give people more context about what they read on the social network as part of an attempt to stem...

However you feel about videos that play automatically, clicking on what appears to be a video only to find out that it’s a hyperlinked...

A few months after Twitter tweaked the look of its feed, it’s now Facebook’s turn to make some mostly cosmetic changes. On Tuesday,...

Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting...

Fotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could...

Facebook is getting more tactical in its war against spammy links invading people’s news feeds. After pinpointing individual spammy...

Are you a publisher who’s looking for tips about how to connect and engage your Facebook fans? Facebook has just shared a series of...

Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines...

Facebook is looking to eradicate any semblance between people’s news feeds and those spammy “recommended articles” boxes littering the...

For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can...

Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related...

Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook...

With the brouhaha about fake news and the significant impacts it’s making, Facebook has come out with two algorithm updates, one of which...

In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new...