
Facebook: Cookies Are “A Terribly Unreliable Way To Do Marketing”
Erik Johnson, Head of Atlas, speaks at Web Summit 2014 in Dublin, Ireland. “If you gain a young person as a customer, they’ll be your...

Facebook Announces “Local Awareness Ads” For SMBs
Facebook introduced a new ad category principally targeting small businesses: local awareness ads. These ads can appear on desktop or...

Nescafe Locks Thousands Of Red Mugs To Fences Then Provides Combination With Facebook App
Earlier this year, the agency locked thousands of red Nescafé mugs to bridges, benches and fences in and around two major Croatian...

Facebook Mobilizes The Like Button
Denys Prykhodov / Shutterstock.com Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like...

Facebook Launches Atlas, Extending Ad Serving Reach Across The Web
Over the past few months, there have been a variety of stories about how Facebook intends to challenge Google across the internet using...

Facebook’s Ad Network Challenge To Google Coming Next Week
Denys Prykhodov / Shutterstock.com According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network...

EU Taking Harder Look At $19B Facebook-WhatsApp Deal
European regulators have reportedly sent an unusual “second wave” of questions to a range of companies as part of its antitrust review of...

Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its...

Under Cloudy Skies Facebook Makes Its Pitch To Small Business
Earlier today, I attended the FacebookFit small business bootcamp at the company’s Menlo Park headquarters. Informally, I was told there...

Study: Only 22 Percent Of Top 200 Apps Using Deep Links
Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an...

iPhone Has Largest Market Share Growth Over Past 3 Years
May smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is...

Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”
blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that...

Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous Ap
This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a...

Facebook To EU: Please Review Our WhatsApp Deal
Usually, companies don’t want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting...

New Display Research: State Of The Industry Retargeting Report #4
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

Meet The Facebook Audience Network For Mobile Ads
announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s...

Facebook: App Links Allow Deep Links Between Mobile Apps
Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for...

Facebook Drives 24% Of Mobile Referrals To News And Entertainment Publishers
Need more evidence of Facebook’s mobile bonafides? Today Internet measurement and advertising company Quantcast said Facebook is...

“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch
More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are...
























