Fahad HJan 7, 20162 min readAs Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private MarketplacesFacebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...
Fahad HDec 17, 20151 min readNielsen: Top Apps Of 2015 Dominated By Facebook, Google & AppleNielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
Fahad HDec 17, 20152 min readGoogle: Demographics Not As Good As Intent (Search) For Mobile Targetingmama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
Fahad HDec 8, 20152 min readFacebook Offers New Response-Time & “Away” Messaging For Pages, Customer ManagementThis morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes...
Fahad HDec 7, 20152 min readSmartphone Data: Android Regains Share, But Apple Maps Wins The iPhoneAccording to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...
Fahad HNov 19, 20154 min readMobile, Millennials And Marketing: An Insider’s ViewLast week, I had the luxury of sitting in on a panel hosted by the Advertising Research Foundation titled, “Millennials Unplugged: What...
Fahad HNov 11, 20152 min readFacebook Invades Lock Screens With New “Notify” AppLooking for another avenue to reach your audience? Facebook has a new app for that. The social network launched a standalone iOS app...
Fahad HNov 5, 20152 min readFacebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In AdsFacebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small...
Fahad HOct 29, 20152 min readFacebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBsToday, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called...
Fahad HOct 26, 20151 min readFacebook Pushes Into Google Now Territory With Updated Mobile NotificationsTwin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style...
Fahad HOct 15, 20153 min readAt Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHousePartyTrying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...
Fahad HOct 13, 20151 min readReport: Mobile To Dominate Programmatic Advertising, Leave Desktop In The DustDigital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...
Fahad HOct 12, 20153 min readVirtual Reality: Google Cardboard vs. Facebook’s Oculus Like Android vs. iOSThe question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define...
Fahad HSep 28, 20151 min readUp A Half Million In Six Months, Facebook Says It Now Has 2.5 Million AdvertisersIn June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2...
Fahad HSep 9, 20152 min readContent Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...
Fahad HSep 8, 20152 min readFacebook To Small Businesses: Use Pages As Your Primary Mobile SolutionTwin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of...
Fahad HSep 4, 20152 min readFactual Announces Deals With Apple And Facebook For Improved Location DataMarketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile....
Fahad HSep 3, 20151 min readFirst Look: Facebook Starts Testing Immersive Mobile AdsAfter teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....
Fahad HSep 2, 20151 min readRanking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top GrossingApp Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the...
Fahad HAug 21, 20152 min readSurvey: Teens Spend 2X More Time With Mobile Than PCs Or TVsAmerican teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with...
