Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...

Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...

mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...

This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes...

According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...

Last week, I had the luxury of sitting in on a panel hosted by the Advertising Research Foundation titled, “Millennials Unplugged: What...

Looking for another avenue to reach your audience? Facebook has a new app for that. The social network launched a standalone iOS app...

Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small...

Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called...

Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style...

Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...

The question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define...

In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2...

There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...

Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of...

Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile....

After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....

App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the...

American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with...