
Facebook wants to show brands how its ads measure up against TV, others
On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....

Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...

Facebook now officially showcases vertical videos in mobile news feeds
Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

Report: Video ads on Instagram are more common and getting longer
App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising...

Facebook adds new tools, capabilities to Slideshow video ads
Facebook introduced “Slideshow” advertising for emerging markets and small businesses (SMB) last October. In March of this year, Facebook...

Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast
Facebook has overtaken the small screen in people’s pockets. Now it’s ready to take on the big screen in their living rooms. Facebook has...

Facebook to aim app install ads at people most likely to buy a product, complete a level
Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...

Facebook now lets broadcasters restrict their Live audiences by age, location, gender
By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday,...

Finding the right brushstrokes for Facebook’s Canvas
Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...

Brands, creators wrestle with sound’s role in social videos
Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were...

Facebook’s web app-like Canvas ads can now run as organic Page posts
Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the...

Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...

Facebook is putting maps in ads and will measure store visits
Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...

How 3 brands are using Facebook Live to connect, engage & inspire their fans
Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel,...

Snapchat: We can prove people watch mobile videos *with* sound
Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because...

Facebook expands Audience Network reach beyond just its users — to everyone
Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...

Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...

Facebook brings its retargeted ads to Instagram, travel brands
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
























