Earlier this week, during the F8 developer conference keynote — which was mostly about augmented reality, virtual reality and Messenger —...

Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...

Twin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog...

five times more reach than national Facebook pages and eight times more impressions. Today, there are more than 60 million active...

AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention....

Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone...

Twin Design / Shutterstock.com It’s happened again. For the fourth time since September and the second time this month, Facebook has...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...

Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for...

Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too...

Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live. But...

Facebook had planned to add a Live tab to the bottom bar on its mobile app’s home screen. That picture above? That’s how Facebook’s...