Facebook and Google AdWords are still the top media sources driving mobile app installs, but Apple Search Ads is on the rise, according...

Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On...

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network...

Facebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...

Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...

Fourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer...

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...

Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad...

A few months after Twitter tweaked the look of its feed, it’s now Facebook’s turn to make some mostly cosmetic changes. On Tuesday,...

Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own...

Fotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could...

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist....

Facebook continues to step up its fight with YouTube for the hearts and minds and, most importantly, content of YouTube’s creators. On...

Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its...

Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to...

Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the...

Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement...