After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the...

Facebook’s Audience Network is joining the world of in-app header bidding. The company announced Wednesday that publishers will be able...

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average...

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...

BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various...

Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...

Facebook is testing a Reddit-style downvoting option on comments on public Page posts, seemingly as a way to learn what qualifies as...

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing...

Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get...

Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is...

Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is...

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th...

Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s...

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of...