
Facebook Paper 1.1 Rewards Publishers With New Cover Treatments
Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings,...

Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat
Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But...

Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure
If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have...

Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent
Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s...

Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram
acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off....

Instagram Surpasses 200 Million Users & 20 Billion Photos
It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past...

Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And S
announced this afternoon that it was acquiring Oculus — the company behind the Oculus Rift virtual reality (VR) gaming headset and...

Study: 60 Percent Of Adults Switch Screens During The Day
a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some...

Flipboard Buys Zite From CNN For Deeper Personalization
Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for...

Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...

What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp
Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me,...

HasOffers & Kontagent Respond To Facebook Partnership Terminations, To Lose Mobile Data On Apri
Kontagent and HasOffers say they were caught off guard by Facebook’s sudden termination of their Mobile Measurement Program partnerships...

Facebook Cuts HasOffers & Kontagent Out Of Mobile Marketing Partner Program
AdExhanger is reporting. According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and...

Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network
From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be...

Nielsen: All Top Brands Lost Web Users To Mobile In 2013
According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period...

What 2014 Holds For Mobile Marketing: 5 Predictions
It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart...

Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook
ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison...

Leaked: Facebook’s International Mobile Numbers Show Successful Global Adoption
A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict?...

Top Apps Vary From Apple To Google To Amazon’s App Store
published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now...
























