Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new...

Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...

Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the...

When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also...

Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...

Facebook announced that it’s giving users of its Android app more granular control over location data collection. Users will now have...

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...

In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...

Product image from Facebook’s site promoting Portal Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer...

Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...

New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed...

Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting...

Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their...

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp...

“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads...

App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...