
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...

Facebook reorganizes internal teams, moves existing executives into new leadership roles
As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and...

The F8 Developer Conference is over: Here’s everything Facebook announced
Facebook hosted its annual F8 Conference for developers this week, with Mark Zuckerberg taking the stage on the first day. The CEO...

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference
Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger...

Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8
Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t...

Facebook reopens review process for Instant Games & Messenger apps
After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening...

BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various...

WhatsApp officially launches app, profiles for businesses
Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service...

On Facebook’s Messenger, people and businesses trade 2B messages a month
If 2016 was a year of growing pains for businesses and chatbots on Messenger, then 2017 was a year of actual growth. On average, 2...

2017: The year in social media
Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...

People have held 17B video chats on Messenger so far in 2017
Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...

Facebook ads can now link to brands’ WhatsApp accounts
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...

Pinterest rolls out chatbot, native features for Facebook’s Messenger
rvlsoft / Shutterstock.com Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform...

Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Facebook is internally testing a tool that businesses would be able to use to send message blasts to people who had conversed with their...

Facebook rolls out dynamic ads for auto, updates lead ads for appointments
Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get...

Facebook will insert ads within Messenger’s Instant Games
Facebook wants to make more money from Messenger, and the company is willing to share some of that money with developers to get them to...

Facebook acquires teen-centric polling app tbh and all its valuable data
Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network...

Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...

Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...
























