Fahad HMay 24, 20183 min readFacebook’s latest on fake news, misinformation campaigns & user privacyFollowing Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user...
Fahad HMay 24, 20181 min readFacebook rolls out new Group features & launches pilot support program for adminsFacebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for admins to...
Fahad HMay 17, 20181 min readFacebook updates Ads Reporting & introduces new ‘creative reporting’Alexey Boldin / Shutterstock.com Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last...
Fahad HMay 16, 20181 min readFacebook’s dynamic ads for auto dealerships get new lead-gen featuresFacebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into...
Fahad HMay 15, 20182 min readFacebook expands its list of marketing partners, while limiting what view tags can doFacebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is...
Fahad HMay 11, 20185 min readIt’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequWe’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data....
Fahad HMay 4, 20185 min readUsing machine learning to get more value out of your Facebook campaignsUnderstandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...
Fahad HMay 1, 20184 min readMark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t...
Fahad HApr 25, 20182 min readFacebook continues to refine its app data & ad-targeting safety measuresFacebook continues to shore up its user safety measures on a number of fronts. Yesterday, the site announced several changes to its API...
Fahad HApr 24, 20182 min readFacebook opens Authorization tab in Page settings for advertisers running political adsFacebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an...
Fahad HApr 17, 20183 min readFacebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchasesFacebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences,...
Fahad HApr 12, 20185 min readWhat marketers need to know about Facebook’s updated Business Tools TermsAs Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around...
Fahad HApr 11, 20189 min readFacebook & Cambridge Analytica: What we know, what they knew & where that leaves usFacebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours yesterday answering questions from over 40 members of the US Senate...
Fahad HApr 10, 20182 min readDoes Cambridge Analytica have your info? Here’s how to checkAs Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the...
Fahad HApr 6, 20183 min readFacebook to require authorization and labeling on all political and ‘issue’ ads, verificCambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several...
Fahad HApr 5, 20181 min readFacebook & Instagram ads granted accreditation by the Media Rating CouncilAfter more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform...
Fahad HApr 4, 20182 min readFacebook updates terms and data collection policy to be more ‘clear’Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s...
Fahad HApr 4, 20182 min readFacebook is now giving users the option to remove apps in bulkFacebook has rolled out a new option that allows users to remove apps in bulk from their profile settings. The new feature, which is...
Fahad HApr 4, 20182 min readFacebook CEO Mark Zuckerberg will testify before Congress next weekannounced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face...
Fahad HApr 3, 20181 min readFacebook expands A/B ad-testing capabilities & adds reporting featuresFacebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation...
