Fahad HFeb 4, 20191 min readFacebook introduces household income targeting based on US ZIP code averagesWhy you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Fahad HJan 31, 20193 min readFacebook ad revenue tops $16.6 billion, driven by Instagram, StoriesAfter more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
Fahad HJan 30, 20193 min readFacebook pulls Research app after backlash over use of teen dataFacebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying...
Fahad HJan 29, 20193 min readTwo months in, Facebook Attribution gets mixed reviewsIn November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
Fahad HJan 25, 20192 min readNYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook MessengerFacebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...
Fahad HJan 25, 20192 min readFacebook launches rebranded ‘auto inventory ads,’ expands retargetingFacebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...
Fahad HJan 24, 20192 min readFacebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipienFacebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Fahad HJan 9, 20192 min readInstagram lets marketers share posts across multiple accountsScreenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...
Fahad HJan 3, 20191 min readFacebook adds new reporting for Click-to-WhatsApp adsFacebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...
Fahad HDec 27, 20185 min readSocial media 2018 put the spotlight on data, video, StoriesAfter suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...
Fahad HDec 26, 20185 min readFacebook’s year of apologies (to marketers)To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Fahad HDec 19, 20182 min readFacebook’s ‘Clear History’ feature delayed until spring 2019During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
Fahad HDec 13, 20182 min readFacebook expands Ad Breaks to 14 more countries, launches Watch globally on desktopFacebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
Fahad HDec 11, 20181 min readFacebook starts testing ads in search resultsFacebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...
Fahad HDec 7, 20185 min readFacebook missteps highlight what happens when you can’t trust platform metricsFacebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Fahad HDec 5, 20182 min readFacebook rolls out Group Stories globally, adds emoji reactionsFacebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins...
Fahad HNov 21, 20182 min readKenshoo teams up with Experian to offer third-party data for Facebook campaignsThe ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Fahad HNov 21, 20186 min readWhy businesses are relying on Facebook Groups to build engaged audiencesFacebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its...
Fahad HNov 15, 20181 min readInstagram unveils 3 new shopping features ahead of holidaysInstagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...
Fahad HNov 15, 20182 min readOffice Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
