Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...

Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...

To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...

Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...

Facebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins...

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...

Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its...

Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...