Facebook Messenger to get new lead gen templates, appointment booking
Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...
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Instagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchas
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...
A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...
Facebook to replace Exclude Categories with new brand safety ad filters
“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Lush UK bids farewell to social. Will other brands follow suit?
Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Marketers say they’ll adapt to a changing Facebook
Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Facebook testing features that let Pages archive and share Stories
Facebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first...
Facebook to replace relevance score with 3 new metrics in April
Facebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...
Facebook lost 15 million users? Marketers remain unfazed
Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Expect more Instagram branded content ad opportunities in 2019
Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Facebook Showcase offers upfront ad buys against premium video content
Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...
Facebook Page owners will soon be able to participate in Groups
Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...
Facebook Pages will soon be able to respond to Instagram Direct messages
FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...
How could Facebook’s use of blockchain affect marketing and advertising?
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
Reports: Instagram advertisers stay loyal, keep spending more
Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...
Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
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