Fahad HMay 1, 20192 min readFacebook Messenger to get new lead gen templates, appointment bookingMessenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...
Fahad HMay 1, 20192 min readInstagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchasInstagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...
Fahad HApr 18, 20192 min readA Facebook voice assistant may have buy-in from marketers – but will users want it?Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...
Fahad HApr 16, 20192 min readFacebook gives Ads Manager a design refresh and launches new cost cap bidding strategyFacebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...
Fahad HApr 11, 20192 min readFacebook to replace Exclude Categories with new brand safety ad filters“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Fahad HApr 10, 20193 min readLush UK bids farewell to social. Will other brands follow suit?Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Fahad HApr 1, 20192 min readFirst-party hygiene: Facebook shows users when a Custom Audience list was uploadedFacebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
Fahad HMar 19, 20191 min readFacebook removes age, gender and ZIP code targeting for housing, employment, credit adsFacebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Fahad HMar 13, 20194 min readMarketers say they’ll adapt to a changing FacebookLast week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Fahad HMar 13, 20192 min readFacebook testing features that let Pages archive and share StoriesFacebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first...
Fahad HMar 12, 20192 min readFacebook to replace relevance score with 3 new metrics in AprilFacebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...
Fahad HMar 8, 20194 min readFacebook lost 15 million users? Marketers remain unfazedSource: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Fahad HMar 6, 20192 min readExpect more Instagram branded content ad opportunities in 2019Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Fahad HFeb 28, 20191 min readIntegrate lead generation solution now works with Facebook Lead Ads campaignsIntegrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...
Fahad HFeb 27, 20192 min readFacebook Showcase offers upfront ad buys against premium video contentFacebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...
Fahad HFeb 8, 20192 min readFacebook Page owners will soon be able to participate in GroupsFacebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...
Fahad HFeb 7, 20192 min readFacebook Pages will soon be able to respond to Instagram Direct messagesFBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...
Fahad HFeb 7, 20195 min readHow could Facebook’s use of blockchain affect marketing and advertising?Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
Fahad HFeb 7, 20194 min readReports: Instagram advertisers stay loyal, keep spending moreSource: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...
Fahad HFeb 5, 20192 min readPrepare to say goodbye to Facebook ad set budgetsUpdate: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
