
Facebook’s digital wallet Calibra: What it could mean for marketers
Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a...

Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019. The fields to be removed...

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...

Facebook launches new market research app after pulling similar app in January
Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from...

Women make up majority of influencer community, still earn less than male influencers
The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...

Facebook Video Creation Kit gets new editing, resizing options and ‘Save’ feature
Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...

Instagram advertisers can now convert organic influencer posts into ads
Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the...

What will happen to influencer marketing if Instagram ‘Likes’ go away?
In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram...

Facebook gives game developers new ad options within Audience Network
Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...

Facebook Ads Manager issues are causing major headaches for advertisers
Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...

Turns out some groups axed by Facebook for content violations were actually hacked
A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated...

Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience...

Facebook warns advertisers ‘Clear History’ tool may impact ad targeting
Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users...

Instagram launches @shop account to boost interest in shoppable posts
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on...

A transparency tool for Facebook advertisers is what marketers want most
Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security...

Facebook gives small businesses new advertising and engagement tools
Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...

Facebook updates video ranking algorithm to surface content that users routinely seek out
Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly,...

Instagram influencers posting 150% more sponsored content than a year ago
Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and...

Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
























