Doing Direct Response On Facebook: Using Facebook Pixels
All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making...
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Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)
Much has been made of the symbiotic relationship between TV and Twitter and the company’s For the study, CitizenNet looked the two weeks...
Unifying Facebook Page Content & Ad Copy
In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when...
Facebook Announces Cost-Per-Action Bidding
Eventually, though the timing isn’t yet certain, all Facebook ad units will be available via CPA. However, the company is introducing the...
Unpublished Posts: Using “Dark Posts” On Facebook To Test Content
Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been...
Facebook Home Cover Feed Won’t Have Ads, Yet
Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. More Facebook Home Coverage Facebook...
How To Create & Use Facebook Custom Audiences
Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...
Where Will Facebook Marketing Be In The Next Nine Years?
image from Stock.XCHNG This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived...
The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%,
The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online,...
Facebook Sponsored Results: An Under-Explored Opportunity
About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve...
Three Proven Social Media SEO Opportunities
Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search...
Taking Advantage Of Facebook Offers
We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great...
Do You Have A Social Content Strategy?
We all know that content on websites is important, but what about content on social media sites? There are countless companies that have...
New Preferred Marketing Developer Center Helps Facebook PMDs Gain More Visibility & Business
Back in April Facebook’s “Preferred Developer Consultants” were renamed “Preferred Marketing Developers.” Now, all PMD’s will be included...
Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says
Everson’s profile photo on Facebook Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook...
Beyond The Campaign: Exploring Next Steps
So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...
How To Optimize Facebook Campaigns For Peak Performance
To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...
Facebook Reaches One Billion People & Releases TV Ad
The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how...
Reaching The Right Audience Through Facebook Ads
More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his...
Simple Tips For Writing Effective Facebook Ad Copy
It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...
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