All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making...

Much has been made of the symbiotic relationship between TV and Twitter and the company’s For the study, CitizenNet looked the two weeks...

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when...

Eventually, though the timing isn’t yet certain, all Facebook ad units will be available via CPA. However, the company is introducing the...

Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been...

Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. More Facebook Home Coverage Facebook...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

image from Stock.XCHNG This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived...

The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online,...

About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve...

Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search...

We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great...

We all know that content on websites is important, but what about content on social media sites? There are countless companies that have...

Back in April Facebook’s “Preferred Developer Consultants” were renamed “Preferred Marketing Developers.” Now, all PMD’s will be included...

Everson’s profile photo on Facebook Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook...

So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...

To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...

The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how...

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his...

It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...