Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...

Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...

After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October,...

Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years...

The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...

I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...

Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years?...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...

From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...