
Facebook quietly removes ad filter to target users based on their relationship preferences
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship...

What’s different about digital marketing in the cannabis industry?
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

Facebook pilots program to help creators build advertiser relationships & drive fan engagement
Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...

Facebook ends the Explore Feed less than 4 months after its launch
After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October,...

Facebook CMO Gary Briggs is retiring
Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years...

What you need to know about Facebook’s new ad transparency
The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

5 Facebook algorithm hacks to up your content marketing game
Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...

What should you do with all those ‘Likes’? How to spin social followers into gold
Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...

The best ways to use social media for marketing your medical practice
With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...

What is the value of a ‘Like?’
I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...

Facebook Marketplace update: 8% more spend is being pushed to Audience Network
officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

This new AI-powered social marketing tool can predict engagement or write the post for you
A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

10 easy steps to help your business flourish on Facebook
If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...

Facebook set to launch international ad campaign for Facebook Live
Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years?...

4 solutions to dial in your Facebook attribution
Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

How to run a conversion-focused Facebook Ads campaign
1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

Facebook makes it clearer when an Instant Article is an advertorial
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...

LiveWorld launches first public tool — a high-speed management platform for social conversatio
From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

Facebook drops branded content restrictions for publishers
Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...