
Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

Facebook Journalism Project aims to build stronger ties with news publishers
In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new...

Facebook’s latest measurement error undercounted Instant Articles traffic
Twin Design / Shutterstock.com It’s happened again. For the fourth time since September and the second time this month, Facebook has...

How buying Instapaper could help Pinterest become a media portal like Facebook
Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Pinterest is...

Facebook makes it clearer when an Instant Article is an advertorial
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...

Marketing Land now offering Instant Articles on Facebook
Twin Design / Shutterstock.com We’re pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content...

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 social media...

Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...

Facebook starts counting time spent when ranking links in people’s feeds
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...

Video ads are coming to Facebook Instant Articles
Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has...

Distributed publishers face the third-party measurement question
If a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do; just look at the...

Apple News quietly opens up to smaller content publishers
Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app....

Facebook’s Instant Articles open up to brands through Steller
Twin Design / Shutterstock.com Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced...

WordPress releases plugin to support Facebook Instant Articles
With Facebook’s eventual launch for Instant Articles to all publishers on April 12, WordPress has prepared for the deluge of interest in...

Facebook Adds Email Sign-Up Forms To Instant Articles
Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on...

Facebook Rolls Out Instant Articles To All Publishers
In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content...

The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future
My friend is a big fan of “The Daily Show.” He watches it almost every day on his computer, streaming it from the Comedy Central website....

Facebook Rolls Out Instant Articles For All Android Users
Facebook today took the next step toward a full rollout of Instant Articles, announcing that the fast-loading format is now available to...

Facebook Bows To Publishers, Will Serve More Ads In Instant Articles
Facebook is adjusting its advertising policies for Instant Articles, after publishers complained that they were having trouble generating...
























