Fahad HApr 11, 20192 min readFacebook to replace Exclude Categories with new brand safety ad filters“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Fahad HSep 10, 20182 min readFacebook advertisers can now manage where Instant Article, in-stream video ads appearFacebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers...
Fahad HApr 5, 20181 min readFacebook & Instagram ads granted accreditation by the Media Rating CouncilAfter more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform...
Fahad HApr 3, 20182 min readFacebook now displaying related stories & share info for articles as part of ongoing News Feed Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the...
Fahad HMar 5, 20181 min readFacebook gives more than 50 publishers access to ‘Breaking News’ label“If the expansion is successful, we may add more publishers,” writes Facebook product manager Joey Rhyu on the site’s news blog....
Fahad HFeb 13, 20182 min readFacebook will create a section for ‘hard news video’ within WatchSince joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...
Fahad HFeb 9, 20182 min readFacebook’s ad placement reports were supposed to roll out to all advertisers last year but have notLast year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...
Fahad HNov 6, 20173 min readFacebook refunds advertisers for mobile video ads played out of viewFacebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th...
Fahad HOct 19, 20172 min readFacebook details Instant Article subscription program as test launch nearsFacebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On...
Fahad HSep 13, 20174 min readFacebook will tell brands where their ads appeared, ban certain content from carrying adsFacebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
Fahad HSep 12, 20173 min readFacebook will stop displaying Instant Articles within MessengerFourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer...
Fahad HAug 2, 20172 min readFacebook will rank links to slow-loading pages lower in people’s news feedsFotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could...
Fahad HJul 19, 20172 min readFacebook plans to start testing Instant Article subscriptions as soon as OctoberFacebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another...
Fahad HJul 11, 20172 min readNews media seek to wield antitrust law in negotiations with Google, FacebookIn the wake of the EU’s recent $2.7 billion dollar fine of Google, the US news media are seeking to both change and wield antitrust law...
Fahad HJun 14, 20173 min readFacebook addresses Audience Network, mid-roll ad transparency problem with publisher listsBuying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...
Fahad HJun 9, 20172 min readReport: Facebook’s Instant Articles faster than AMP, both formats boost user engagementChartbeat released a report this week that quantifies the benefits of faster mobile page-load times, and specifically of publisher usage...
Fahad HJun 8, 20172 min readFacebook slots ads in Instant Articles’ Related Articles sectionsFacebook’s Instant Articles format is supposed to be a better, faster version of the web’s standard article page. Now it’s adding what...
Fahad HMay 25, 20172 min readFacebook rolls out software tool to make AMP, Apple News pages more like Instant ArticlesEver since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to...
Fahad HMay 17, 20177 min readFAQ: Everything Facebook has admitted about its measurement errorsTo paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on...
Fahad HApr 7, 20171 min readFacebook adds email signup & Page Like call-to-action buttons to Instant ArticlesFacebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that...
