Fahad HSep 3, 20192 min readFacebook confirms it is considering removing “Like” countsFacebook is following its efforts on Instagram and experimenting with removing “Like” counts from posts. The test was first spotted by...
Fahad HAug 28, 20193 min readFacebook introduces new policies for political, social issue ads ahead of 2020 electionsPolitical advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers...
Fahad HAug 26, 20192 min readInstagram confirms it is testing increased ad loads in StoriesLast month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for...
Fahad HAug 20, 20191 min readMavrck acquires GroupHigh to increase its influencer search index tenfoldInfluencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Fahad HAug 16, 20196 min readSocial Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integrationThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 12, 20194 min readWill ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers...
Fahad HAug 9, 20195 min readSocial Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at LThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 8, 20193 min readReport: Instagram Story ad share doubles while overall ad growth levels outThis time last year, Instagram ad spend growth was skyrocketing, with reports the platform was seeing four times the rate of ad spend...
Fahad HJul 26, 20194 min readHas Instagram increased its ad load? Marketers report as many as 1 in 4 posts are adsRecently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick...
Fahad HJul 25, 20192 min readFacebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growthFacebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said...
Fahad HJun 26, 20192 min readInstagram to start showing ads in Explore tabInstagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new...
Fahad HJun 24, 20197 min readWelcome to the next era of social media marketingAt this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Fahad HJun 12, 20193 min readMary Meeker: Social media usage is flat globally, mobile ad spend continues to climbMary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Fahad HJun 6, 20194 min readWomen make up majority of influencer community, still earn less than male influencersThe influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...
Fahad HJun 4, 20192 min readInstagram advertisers can now convert organic influencer posts into adsInstagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the...
Fahad HJun 4, 20192 min readInstagram recruits Facebook VP Justin Osofsky as next COOInstagram has named Justin Osofsky as its new COO. The head of Instagram Adam Mosseri announced the Osofsky’s new role in an Instagram...
Fahad HMay 31, 20194 min readWhat will happen to influencer marketing if Instagram ‘Likes’ go away?In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram...
Fahad HMay 23, 20196 min readFacebook Ads Manager issues are causing major headaches for advertisersLast November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...
Fahad HMay 9, 20192 min readInstagram launches @shop account to boost interest in shoppable postsInstagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on...
Fahad HMay 6, 20192 min readInstagram influencers posting 150% more sponsored content than a year agoOnce upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and...
