Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting...

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...

Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...

Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network....

Just because Facebook has disclosed 10 measurement errors since last September doesn’t mean the company is shying away from providing...

If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...

Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late...

Wouldn’t it be nice if you could easily see all the people mentioning your article, story or other content on Facebook, for free? Well,...

Despite increasing evidence of Facebook’s value to marketers, the company continues face questions about the ROI of its ads. A tool...

Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups....

Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could...

open letter to Mark Zuckerberg.” A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in...

“Stories to Share” feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the...

acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price...