Fahad HJan 9, 20131 min readTriggit: Facebook Exchange 36% Better Than Google At Converting Retargeted UsersThe company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
Fahad HOct 15, 20126 min readFacebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook AdsIt seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of...
Fahad HSep 13, 20122 min readFacebook Ad Exchange (FBX) Opens For Business With 16 PartnersAfter a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social...