Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...

Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...

Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices...

Twin Design / Shutterstock.com It’s happened again. For the fourth time since September and the second time this month, Facebook has...

It’s been roughly five weeks since the US presidential election and the corresponding fake news scandal. After some initial denial of the...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly...

Do no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will;...

Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...

On Facebook, nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...

Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its...