
Facebook organic reach is down 52% for publishers’ Pages this year
Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number of people seeing the...

Instagram is using an algorithm and Facebook data to sort its new Stories feed
Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...

How Facebook is stepping up its whack-a-mole war against clickbait now
There’s a reason this article isn’t titled, “You’ll never guess how Facebook is fighting clickbait now.” Actually, two: 1) You probably...

A Snapchat Story showing the (few) differences with Instagram Stories
It’s easy to mock Instagram for photocopying Snapchat’s Stories product to the point of even copying its name. But I already did that....

Instagram Stories is latest example of Facebook Inc. copying Snapchat
Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On...

Why “ad load” questions overtook Facebook’s latest earnings call
One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook...

Facebook’s never had more users, made more money per user than in Q2 2016
Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to use its service...

Facebook to aim app install ads at people most likely to buy a product, complete a level
Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...

Native videos posted by publishers’ Facebook Pages average 268% more shares than article links
Facebook execs already believe that people’s news feeds “will be probably all video” in five years. Maybe a lot sooner when it comes to...

Facebook makes Pages’ organic reach in News Feed even more dependent on shares
It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important News Feed algorithm. And as is often the case that...

Facebook’s web app-like Canvas ads can now run as organic Page posts
Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the...

How Facebook turned an end-to-end ad tech strategy on its head
Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...

Facebook’s DeepText has “near-human” understanding of people’s posts
Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to...

Mark Zuckerberg responds to Facebook Trending Topics allegations
With the brouhaha this week about how Facebook’s editorial team has been manipulating the Facebook Trending Topics to prevent certain...

Facebook’s paid Live deal terms restrict publishers from selling sponsored streams
If you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your live streams right...

Facebook responds to allegations that Trending Topics are rigged
Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on...

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours...

Facebook Messenger positioned as replacement for mobile web, apps & SMS
As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...
























