Marketers say they’ll adapt to a changing Facebook
Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
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Expect more Instagram branded content ad opportunities in 2019
Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Facebook pulls Research app after backlash over use of teen data
Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying...
NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...
Instagram lets marketers share posts across multiple accounts
Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...
Facebook adds new reporting for Click-to-WhatsApp ads
Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...
Social media 2018 put the spotlight on data, video, Stories
After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...
Facebook’s year of apologies (to marketers)
To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Facebook’s ‘Clear History’ feature delayed until spring 2019
During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
Instagram strips out fake ‘likes’ tied to 3rd-party apps
With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove...
WhatsApp ads are coming: Will advertisers start buying?
In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....
Instagram introduces new hashtag search API for businesses
Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Facebook introduces retention optimization option for app advertisers
Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...
Facebook opens Audience Network SDK beta program for developers, publishers
Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Facebook is giving more Instagram developers access to AR camera features
Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...
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