Fahad HMar 13, 20194 min readMarketers say they’ll adapt to a changing FacebookLast week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Fahad HMar 6, 20192 min readExpect more Instagram branded content ad opportunities in 2019Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Fahad HJan 30, 20193 min readFacebook pulls Research app after backlash over use of teen dataFacebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying...
Fahad HJan 25, 20192 min readNYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook MessengerFacebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...
Fahad HJan 9, 20192 min readInstagram lets marketers share posts across multiple accountsScreenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...
Fahad HJan 3, 20191 min readFacebook adds new reporting for Click-to-WhatsApp adsFacebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...
Fahad HDec 27, 20185 min readSocial media 2018 put the spotlight on data, video, StoriesAfter suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...
Fahad HDec 26, 20185 min readFacebook’s year of apologies (to marketers)To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...
Fahad HDec 19, 20182 min readFacebook’s ‘Clear History’ feature delayed until spring 2019During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...
Fahad HNov 19, 20182 min readInstagram strips out fake ‘likes’ tied to 3rd-party appsWith 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove...
Fahad HNov 12, 20184 min readWhatsApp ads are coming: Will advertisers start buying?In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
Fahad HNov 8, 20183 min readHere’s what Facebook says about ads and targeting on PortalAs Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Fahad HNov 2, 20181 min readInstagram reportedly testing new promoted Stories ad option for business accountsInstagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Fahad HNov 2, 20182 min readInstagram now lets users add IGTV video ‘previews’ to StoriesSoon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Fahad HNov 2, 20182 min readFacebook begins rolling out analytics for Instagram accounts & expanded Page analyticsNew Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....
Fahad HNov 1, 20182 min readInstagram introduces new hashtag search API for businessesInstagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
Fahad HOct 25, 20182 min readLatest version of Facebook’s Marketing API gives details on why ads fail to runFacebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Fahad HOct 18, 20181 min readFacebook introduces retention optimization option for app advertisersFacebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...
Fahad HOct 15, 20181 min readFacebook opens Audience Network SDK beta program for developers, publishersFacebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Fahad HOct 5, 20182 min readFacebook is giving more Instagram developers access to AR camera featuresFacebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...
