
Survey: URL schemes for deep links increasing in retailer apps
Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Button Platform Extends The Value Of Apps With Selective, Contextual Linking
Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and...

Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its...

Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads
Facebook’s App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the...

Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous Ap
This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a...

The Convergence Of Mobile Apps & Search Is Happening. Get Ready!
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...

Facebook: App Links Allow Deep Links Between Mobile Apps
Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for...












