Fahad HApr 27, 20183 min readCustomer acquisition on social media — with your own dataIn the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
Fahad HApr 26, 20181 min readFacebook impervious to scandal as Q1 results of $12 billion easily beat expectationsFacebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to...
Fahad HApr 24, 20182 min readFacebook opens Authorization tab in Page settings for advertisers running political adsFacebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an...
Fahad HApr 23, 20182 min readFacebook gives creators new ways to monetize videos, while pushing more users to WatchFacebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger...
Fahad HApr 17, 20183 min readFacebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchasesFacebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences,...
Fahad HApr 12, 20185 min readWhat marketers need to know about Facebook’s updated Business Tools TermsAs Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around...
Fahad HApr 11, 20189 min readFacebook & Cambridge Analytica: What we know, what they knew & where that leaves usFacebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours yesterday answering questions from over 40 members of the US Senate...
Fahad HApr 10, 20182 min readDoes Cambridge Analytica have your info? Here’s how to checkAs Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the...
Fahad HApr 9, 20183 min readFacebook announces election-based independent research initiative as part of its continuing hearts aToday, Facebook announced it had initiated a new independent research project seeking to determine social media’s impact on elections....
Fahad HApr 5, 20181 min readFacebook & Instagram ads granted accreditation by the Media Rating CouncilAfter more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform...
Fahad HApr 4, 20182 min readFacebook updates terms and data collection policy to be more ‘clear’Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s...
Fahad HApr 3, 20186 min readMuch ado about dataIn real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...
Fahad HApr 3, 20181 min readFacebook expands A/B ad-testing capabilities & adds reporting featuresFacebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation...
Fahad HApr 2, 20182 min readFacebook’s new Custom Audiences permission tool will require user consent confirmationFacebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...
Fahad HMar 30, 20182 min readHow to turn video into sales: SMX West recapCory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...
Fahad HMar 30, 20186 min readReaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeOn Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months....
Fahad HMar 30, 20183 min readFacebook’s removing third-party targeting data: What marketers need to knowFacebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...
Fahad HMar 29, 20182 min readFacebook booting data brokers, simplifying privacy tools to bolster user confidenceSeeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...
Fahad HMar 23, 20182 min readFacebook quietly removes ad filter to target users based on their relationship preferencesFacebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship...
Fahad HMar 21, 20183 min readFacebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand...
