Customer acquisition on social media — with your own data
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to...
Facebook opens Authorization tab in Page settings for advertisers running political ads
Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an...
Facebook gives creators new ways to monetize videos, while pushing more users to Watch
Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger...
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Facebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences,...
What marketers need to know about Facebook’s updated Business Tools Terms
As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around...
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours yesterday answering questions from over 40 members of the US Senate...
Does Cambridge Analytica have your info? Here’s how to check
As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the...
Facebook announces election-based independent research initiative as part of its continuing hearts a
Today, Facebook announced it had initiated a new independent research project seeking to determine social media’s impact on elections....
Facebook & Instagram ads granted accreditation by the Media Rating Council
After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform...
Facebook updates terms and data collection policy to be more ‘clear’
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s...
Much ado about data
In real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...
Facebook expands A/B ad-testing capabilities & adds reporting features
Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...
How to turn video into sales: SMX West recap
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targe
On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months....
Facebook’s removing third-party targeting data: What marketers need to know
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...
Facebook quietly removes ad filter to target users based on their relationship preferences
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship...
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand...
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