
As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming
tanuha2001 / Shutterstock.com Facebook suffered a lackluster Q2, reporting slow user growth and lower-than-expected revenue. The...

Facebook to reveal country of origin behind Pages
In late June, Facebook announced several measures to bring more transparency to Pages and their associated ad campaigns. Those included a...

How marketers can take advantage of Facebook’s Advanced Matching Pixel
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using...

Facebook bans bail bond ads & requires pre-certification for addiction treatment ads
Facebook will no longer allow promotions for bail bond services and is only allowing ads for addiction treatment centers from advertisers...

Facebook launches playable ads, tests retention optimization for app advertising
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app...

Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messagin
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp...

As Facebook user and revenue growth slows in Q2, advertisers are still on board
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...

New features in the Facebook Ads Manager app make building ads on mobile easier
Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads...

Instagram expands Collection ads & Shopping Bag icon for Stories to all brands
Instagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone...

Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...

Facebook’s automated systems to monitor political advertisers are blocking the wrong ads
Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of...

Facebook reminds developers deadline for app reviews is less than a month away
Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers...

Apps must now pass review process before getting access to Facebook’s Marketing API
Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended...

Facebook starts showing all ads a Page is running
Facebook is continuing its transparency efforts around Pages and ads, now including an “Info & Ads” section on Pages that list all ads...

Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words
Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it...

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year
Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads....

Facebook enables marketers to set up app event tracking without having to add code
App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...

Facebook gives autoplay video ads in Messenger a go
After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the...

Facebook opens up Watch to creators & adds video features to take on YouTube
Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new...
























