are out. In the run up to the earnings announcement there was critical speculation about the company’s prospects. In terms of top-line...

There’s no indication that Facebook will stop rolling out more advertising options anytime soon.  A TechCrunch article announced that...

released a report showing that CPMs and clicks have increased on the social network over the past year, though CPCs vary across...

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements...

With some very visible questions about the effectiveness of advertising on Facebook in its rear-view mirror, Facebook has revamped its...

Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings.  According to Clickz, the most traditional...

A recent AdAge survey posed the question – “What do you use Facebook ads for?”  The answer was most certainly not to generate sales...

The Wall Street Journal cites “people familiar with the company’s plans” in saying that Facebook will give advertisers a way to “place...

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking...

What’s next for the social network that has 900 million users? An ad network like Google’s AdSense, many believe. And today,...

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...

J GM dropped Facebook Ads citing that they weren’t effective.  While Facebook lost that $10 million dollar account lost last month, today...

Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard....

reporting that Facebook is preparing to launch a mobile-specific location-based ad product. According to the article Facebook has...

“How do I get my Facebook fans to participate more on our page?” It’s one of the biggest questions — and toughest to answer — when it...

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea...

Along with spam and malware, bad ads — whether they’re for illegal or counterfeit goods, delivering malware or trying to scam users — are...

Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media...

reported that the “Sponsored Stories” ad format has been opened to Facebook advertisers.  The “Sponsored Stories” feature a more organic...

The future of Facebook marketing isn’t about display ads. It’s about visibility and reach. There has been so much pre/post IPO chatter...