released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40...

Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based...

Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced...

Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types...

A new Facebook feature that will save Advertisers time and headaches has been released according to aimClear. Merry Morud discovered the...

We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great...

Rather than say the company’s plans themselves led to the controversy, co-founder Kevin Systrom has painted it all as a misunderstanding,...

several changes to how Facebook Messages are sent between users. Facebook is positioning the pay-for-delivery system as a way to reduce...

“We are pausing our mobile ads test off of Facebook,” reads a statement from a Facebook spokesperson. “While the results we have seen and...

So far, 2012 has been the year of the ad for Facebook. Just this year we’ve seen the convergence of related ads in the newsfeed,...

raised its 2012 US full-year mobile ad forecast significantly: from just over $2.6 billion to more than $4 billion. The forecast includes...

If you go by my Facebook and Twitter feeds, you’d think Instagram is finished — users are packing their bags (downloading their photos...

The tools to create the simpler ad unit are in the Page admin console making it more accessible for SMBs who may be less familiar with...

Simply put, Facebook is big for small & medium businesses. At  this week’s BIA/Kelsey’s Interactive Local Media show, Facebook’s Director...

Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can...

Everson’s profile photo on Facebook Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook...

O advertising tool. The new tool will allow advertisers to track the number of all web-based transactions that occur. This will work...

So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems...

As Facebook’s continued quest for revenue continues, the News Feed relevance appears to be declining. Under immense pressure to generate...