Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad...

Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of...

Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...

acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price...

announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook...

Digital marketers have mostly avoided trying to account for offline conversions in the past because they’ve been so hard to track on a...

The Wall Street Journal is reporting that the data will be basic, at least in the beginning, with networks learning how many Facebook...

Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm...

Mobile payments early on held this promise. However mobile payments haven’t yet taken off (see Google Wallet). But that hasn’t stopped...

Rehtaeh Parsons was a 17-year-old Canadian woman that passed away due to complications of an attempted suicide on April 7th this year....

Last Spring, the launch of Facebook’s Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has...

Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no...

profile of Facebook’s Emily White (now Director of Business Operations at Instagram) in which the subject of advertising on the app is...

If you were a resident of the birdwatching mecca of Christmas Island, a “booby” would mean one thing – a bird. The Booby is a seabird...

“sponsored stories” legal settlement, Facebook is following court orders by updating the documents that explain how the company collects...

Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile...

Up to now, page administrators were required to run all promotions through an app. However, “illegal” contests run from page timelines...

are ads that include identification of users’ friends who’ve “liked” the advertiser. Facebook has agreed to pay $20 million to end the...