Today Facebook has officially rolled out (and improved) their audience capabilities that were announced last October for general use....

banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and...

From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be...

scrapping parts of its Sponsored Stories ad product — the ads that show what other users “Like.”  It turns out, the same day a Colorado...

In an announcement to developers, Facebook said it will be sunsetting sponsored stories. Domain and open graph sponsored stories are no...

Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the...

faces a potential class action lawsuit (“Matthew Campbell v. Facebook Inc.”) for allegedly violating the US Electronic Communications...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...

introduced its first brand ads. Inaugural advertisers included Adidas, Ben & Jerry’s, Burberry, Levi’s, Lexus and Michael Kors, among a...

As Facebook’s user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options,...

Next time you check your News Feed you may notice some additional movement thanks to a new ad format. As speculated, Facebook has...

NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it’s only a test and involves one advertiser....

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

Facebook is announcing today at the Dreamforce conference in San Francisco that it now has 25 million active small business (SMB) Pages....

The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive...

Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could...

That’s the word from Facebook COO Sheryl Sandberg, who shared the data during today’s Q3 earnings call. The company’s report focused, as...

earnings. Revenue was nearly $2.02  billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’...

open letter to Mark Zuckerberg.” A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in...